RCA Audio/Video Products
Target Display Video

The RCA brand DVD/VCR combo unit offers a single, simple solution for recording and storing family videos, recorded TV programs, photos, etc. Target stores wanted to showcase the product as an ideal solution for its customers.




Connor Communications created a video module to proclaim the product’s features and benefits, utilizing live video, graphics and voiceover narration.  The module was developed in conjunction with Target’s creative departments, and shown on Target retail floors around the country. 

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