RCA Small Wonder Digital Camcorder
Auto Demo Module

When Thomson introduced the newest version of its RCA Small Wonder digital camcorder, it featured special packaging which allowed consumers to view a demonstration video on the product itself.


Connor Communications created the auto demo video, highlighting the Small Wonder’s key features and benefits, and transferred the video to a digital file that was pre-loaded onto the product at the factory.  Consumers were then able to understand how the product worked without removing it from the package, an important selling tool for the undirected retail sales floor.

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