Thomson
CES Show Live Presentations
Las Vegas, NV

With a prominent position on the Las Vegas Convention Center floor, Thomson wanted to utilize live presentations to draw traffic and promote its products.

Connor Communications was asked to develop two product presentations.  For the Audio/Video/Accessories group, the creative treatment featured a male/female presentation team, leveraging the 40th anniversary of CES to convert a 1967-era salesman to a modern, tech-savvy presenter.  For the Consumer Networking Systems (telephony) group, the presentation was a more straightforward feature/benefit pitch.

In each case, Connor served as consultants on the stage design, researched and wrote all copy, auditioned and selected talent, produced all video and graphics support, and stage managed the live performances.  Reactions from booth visitors were extremely positive, and Thomson generated thousands of quality business leads.

Return to Events Case Studies Page


tel: (513) 793-0742 email: info@connorcommunications.com ©2012 Connor Communications