Sirius Satellite Radio
Michigan 400 Concert/Race Activities
Brooklyn, MI

When Sirius said, “We want to put on a concert,” that meant building a complete venue from scratch – generators for power, portable stage, RVs for talent and technicians, catering and craft services, portable restrooms, and complete sound and lighting package.

That’s what Connor Communications provided for the Sirius Satellite Radio 400 concert.  Connor coordinated pre-event planning between the client, the Michigan International Speedway, and the talent.  Sirius provided the entertainment acts: Soluna, Mitch Ryder and the Detroit Wheels, and the Blues Brothers featuring Dan Aykroyd and Jim Belushi.

The result: a crowd of 15,000 NASCAR fans, enjoying a great afternoon of music and fun.

Connor Communications also provided A/V support for a press conference in the Sirius VIP area, and shot video of all sponsorship activities throughout Race Week, from driver autograph sessions to the Victory Lane trophy presentation.

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