Mpower Communications
Employee Meeting/Launch Event
Las Vegas, NV

A new company president and corporate identity were the catalysts for a very special event.  To announce the name change and introduce the company’s new positioning strategy, Mpower Communications held a live event for its Las Vegas-based employees at the Hard Rock Hotel, which we coordinated and managed on-site. We also provided complete speech support for the event, including both graphics and video production.  

To communicate this exciting message to Mpower employees nationwide, we also set up and directed a satellite broadcast, creating six downlink sites to receive the video feed, and establishing two-way telephone links with each location.  At the designated signal, all seven sites celebrated the new company name with balloon drops, confetti cannons, and light shows – a huge motivational lift to introduce a new corporate identity.

In short, it was a turnkey production for Mpower, and a real-life example of our comprehensive event management skills in action.

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