Sirius Satellite Radio
Consumer Electronics Show Press Conference
Las Vegas, NV

Sirius used the 2003 Consumer Electronics Show as the site for the introduction of its new logo, new advertising campaign, and a host of new products and programming offerings.  With numerous activities throughout Show Week, Sirius called on Connor Communications to help with its press conference, exhibit activity, and a private party/concert featuring the Blues Brothers with Dan Aykroyd and Jim Belushi.

To begin the week, we helped Sirius create what SkyRetailer rated as one the two “Best Press Conferences” at the Consumer Electronics Show.  Connor Communications worked with Sirius to help plan the room layout, product displays, banners and other signage, and speaker presentations.  We were also responsible for editing B roll footage for distribution to the media, and for new product photography, which was distributed to the media on CD-ROM during the press conference.

In addition to managing the technical execution of the press conference, we also served as official videographers for the week.  We videotaped the press conference, more than a dozen live music performances at the Sirius exhibit (including Alanis Morissette, Grandmaster Flash, Pam Tillis, and Darius Rucker), and at the Blues Brothers Concert. 

Connor Communications also co-produced the concert, serving as a liaison between the band, the venue (The House of Blues Music Hall at Mandalay Bay), and Sirius.

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